The value of having to hand a corporate brand

The value of having to hand a corporate brand

A corporate brand is an intangible asset so it is difficult to copy as it is not a product from a production line. Corporate brand represents a logo or a slogan that is protected by laws, which are in place. Slogans or logos are more secure then the product it self is easy to copy a product but it is almost impossible to copy a logo.
Corporate brand helps achieving the economies of scope, which means it is less costly for a firm to produce two separate products than for two specialized firms to produce them separately. For example Nike has a slogan of “Just Do It” across the globe and through its advertising Nike can promote its different products and services.

 

Due to advancement in technology and is a small community. Consumers are more knowledgeable then ever. Globalization is common among all the big organizations. Corporate brand is important for the globalise organization to show that their core value is the same wherever the product is.

Corporate branding is also very useful when organization wants to enter into a new market. Samsung D500 has outclassed Nokia and Motorola’s models. Samsung D500 has outclassed Nokia and Motorola’s models. This is the gain mainly through innovation but the brand equity played its part as well. Samsung is a brand that can trust and is known for a time.

According to Balmer (2001) a corporate brand is seen as a product of unique brands of development. Companies with corporate brands have competitive advantages over those that do not have corporate brand. The brand name, logo plays a vital role in awareness and it also provides the peace of mind to customers. Olins (2001) classed Manchester United and British Airways as the organisations with corporate brands. Reason that these companies have their own advertising as T.V advertising, Billboards and other marketing campaigns. These companies have spent a lot of money on advertising and advertising. It can be stated by Olins statement that corporate brand is important for the organization.

Davis suggests that brand brand portfolio of brands such as Unilever and Proctor and Gamble, tends to use the branding of products rather than implementing a corporate brand. This issue of importance of having a corporate brand has been taken by Unilever. Unilever’s general emphasis is on product branding as compare to one corporate brand. But the importance of a corporate brand has been explored on these big companies.

Balmer stated in his journal of general corporate branding management “Mighty proctor and gamble who traditionally espoused the idea that their brands should stand on their own two feet, have realized the importance of managing Proctor and Gamble as a brand. be presented as the ultimate corporate brand. ”

(Corporate branding and Connoisseurship by Balmer J.M.T Journal of management Vol 21 no 1 autumn 1995.)

From statements above it can be stated that corporate loyalty does not mean any other product. This can be true in the case of products like Rolex or Mercedes but when it comes to the day of the day and as we will not travel an extra mile to get a Safeway milk. Many people will just go to a nearest corner shop or a service station to get a bottle of milk.

Your Guide to Barging on the Canal de Bourgogne

Your Guide to Barging on the Canal de Bourgogne

The Canal de Bourgogne in Burgundy is often revered as one of the nicest canals to navigate in France, with beautiful scenery that features charming French houses and colourful greenery. There are lots of historical sites to visit along the way too, including cathedrals, abbeys and markets. Length and Route
This 242-kilometre-long waterway connects Burgundy to Paris. If you want to expore the canal on a barge holiday in France, I would recommend travelling on the Saône Tiver from Saint Jean de Losne to Dijon, before winding down towards Monereau, passing through Yvonne, to finally reach the Seine. History and Feats of Engineering

 

Conceptualised in the seventeenth century, this canal is an incredibly well thought-out chef d’oeuvre of engineering, perfect for your barge holiday in France. The waterway opened in 1832 and took over 50 years to build. It features 127 locks, the most impressive of which is at Pouilly-en-Auxois. This lock is continuously filled by an underground reservoir via a tunnel system; it serves as a watershed from which the water flows both towards Dijon in the south and towards Migennes in the north.

The canal boasts many ingenious features. Its best one, though, is the tunnel which links the Pouilly-en-Auxois lock with the small port of Escommes. It is a very narrow two-and-a-half-mile-long underground passageway that was dug out from the rock in the early nineteenth century. Even today, it remains an essential connection between the north and south of France. Attractions en Route

The great thing about a barge holiday in France is that the canal wends its way through a number of beautiful French cities, giving you time to explore their history and soak in a little local culture. Cruising along the Canal de Bourgogne allows you to explore the Northern and Southern areas of the region.

In the north, be sure to visit the Abbaye de Fontenay. Though founded in the early 1100s, its structure has been incredible well-maintained with its cloisters, scriptorium and dormitories still intact. It’s a breathtaking piece of architecture, and now that it is a UNESCO World Heritage Site, even its gardens and ponds retain their original glory.

As you travel further down south, you’ll want to visit the monumental Notre-Dame de Dijon. It’s a Gothic-style church with an ornamented façade that boasts gorgeous columns and archways, as well as the typical gargoyles. Inside, you’ll find lovely colourful stain-glass paintings. Both edifices are an unmissable time capsule, the first providing unrivalled insight into Cistercian life and industry, while the second lets you revisit French Catholic practices.

If you have time, you should also stroll through Dijon’s market. It wouldn’t be a barge holiday in France without sampling French wines, local cheeses and artisanal breads. There are also pâté and terrine stalls that are worth a visit, as well as local delicacies like snails on offer. Make sure to try Dijon’s famous mustard and take some back with you as a souvenir. It’s a real treat for the tastebuds!

Paul Newman is the Marketing and E-Systems Executive for European Waterways, the UK’s most respected provider of all-inclusive, luxury itineraries for a barge holiday in France and other great destinations. Part of a team of experienced barging aficionados, Paul is first in line to endorse the perks of a slow-paced barge cruise to anyone looking for a unique holiday experience.

Ski in the New Year at These Top Resorts

Ski in the New Year at These Top Resorts

New Year’s Eve is supposed to be the biggest party of the year, but too often it is a let-down and no different to your average night out. This year, why not see out 2017 with a bang by jetting off for an exhilarating ski break? Ski resorts are superb places to see in the New Year as you can shred the slopes and then party till the early hours in the fresh snow under an endless blanket of stars. This certainly beats paying to go to the local pub back home!
There are plenty of great resorts around Europe that have wild New Year’s Eve parties and excellent skiing, but here are a few of the best:

 

Meribel

Meribel is always a cracking place for New Year and a favourite with Brits. The parties kick off with a cool torch-lit descent to the Chaudanne area where there is an enormous fireworks display. You are spoilt for choice for epic parties after this, and a lively atmos-phere sweeps across the entire resort. Le Rond Point is a popular spot if you want to see in 2018 by dancing until the early hours, whilst Le Poste de Secours is the place to be for cocktails. Jacks and Dicks Tea Bar are also worth checking out.

In terms of skiing, Meribel has lots of great runs and easy access to the 600km slopes across Le Trois Valleys – perfect!

Tignes

The NYE parties at Tignes are legendary and the best choice for raucous party animals. They host the biggest free outdoor party in all of Europe, as the resort is transformed into a mammoth open-air music festival that goes on well into January 1st. Thumping tunes, fireworks and fire displays in the snow under the stars is the perfect way to end the year! Tignes always pulls huge names too, such as David Guetta and Joachim Garraud.

What better way to cure your hangover than hitting the slopes? Tignes has excellent conditions, 150 km of local slopes and access to Val d’Isère if you wish.

Val d’Isère

Val d’Isère is, in my humble opinion, the prettiest town in the Alps and a great setting for a special New Year’s Eve. It is home to many excellent bars, pubs and clubs, so you should easily be able to find something that suits your taste for the big night. Places like the Doudoune Club pull big names and even rival some UK clubs! Additionally, the town centre is an amazing place to be when the clock strikes 12 as everyone comes together for a grand countdown and champagne showers.

As most of the slopes being above 2500m, there will be terrific skiing on offer here too.

Mayrhofen

Mayrhofen in Tyrol, Austria is another popular destination for NYE thanks to the variety of options on offer. It is home to lots of cool establishments, most notably the Ice Bar and Gasthof Bruecke which both have wild NYE parties with live music and dancing on tables deep into the new year. Another reason that I recommend Mayrhofen is the New Year’s Eve train, which is a party train from Jenbach to Mayrhofen which stops off for live music and drinks at each stop! There is also a horse-drawn carriage procession to the snowy racecourse on New Year’s Day (if you’re not too hungover!).

Mayrhofen also has 159 km of piste and features Austria’s steepest run – Harakiri.

Any of these resorts would be a superb choice for an unforgettable New Year filled with snow, skiing, partying and joy. Shuttle Direct can get you, your troops and all your ski gear to any of these resorts with ease, so you can sit back and start planning how to bring in 2018!

4 Facts You Probably Don’t Know about Termites

4 Facts You Probably Don’t Know about Termites

In many states around the country, termites are a problem for residential and commercial property owners. Termites are small insects that can slip into a building unnoticed and create a large colony quickly, then cause irreversible damage. Luckily, with knowledge about these pests comes power. Being aware of what they look like, how to tell when they’ve invaded your property, and learning about termite control methods in Macon, GA, will put you on the right track to ensuring that termites don’t cost you money and time.

Termites Cause Major Monetary Damage

 

4 Facts You Probably Don’t Know about Termites  4 Facts You Probably Don’t Know about Termites
Every year, termites cost countries millions of dollars in damage to property and crops. Termites are efficient at digesting organic matter. If they get into the wood siding or supports of a building, they can eat away from the inside out before you notice that anything’s wrong. With crops, if food isn’t stored property, termites can also digest it and make the products unsuitable for selling or human consumption.

Termites Are Most Active in Warm Temperatures

Termites love warm weather and are active in most states where they live year round. The temperature in an area will help determine how much damage they can do. When they are comfortable, they expend all their energy digesting organic material.

Termites Tunnel

One of the surest ways to determine whether you have a termite infestation is to look around the base of your building for small holes. You can also dig into the ground. If you see hollow pipes that look as thick in diameter as a coffee straw, it’s a pretty good sign that you have a termite colony nearby.

Winged Termites Mean Trouble

In the spring, colonies of termites send out scouts. These are termites with delicate wings. It’s incredibly difficult to spot a termite in mid-flight, but you can look at spider webs around your yard to see if anything that looks like a flying ant is caught. If you find some, the sooner you figure out local termite control methods in Macon, GA, the better! It’s sure that there’s a colony in your immediate vicinity.

Best Montego Bay Airport Transfer Service

Best Montego Bay Airport Transfer Service

The gateway to a fantastic vacation experience is the Sangster International Airport in Montego Bay, Jamaica. To get from the airport to your resort you have two options. On one hand, there is a shared option; a vehicle is shared with other vacationers who are going in the same direction. Depending on the size group, shared transfers could be the cheaper option of the two. On the other hand, there a private transfer option; a service which offers convenience, flexibility and privacy during your travels to your resort. The rates are affordable; sometimes the same as shared shuttles.
The airport in Montego Bay, Jamaica is very important to the island’s tourism industry. It welcomes about forty large commercial jets daily carrying thousands of vacationers to its shores. Resort towns such as Negril, Ocho Rios and Montego Bay itself depend almost entirely on this airport for arrival and departure for their guests.

 

The resort districts in Montego Bay accommodate travel times between 5 and 25 minutes from the airport. Staying in Montego Bay gives the treat of a great beach experience, snorkeling, oceanic adventures, partying, dining and shopping.

Journeying west of the entry port is Negril, located about 90 minutes west of the airport. Negril is known for smaller beach front properties. It is home its famous beach, which is a 7-mile white sandy beach. Incidentally many of the hotels are located just on that beach.

Traveling from the Montego Bay Airport to Negril is convenient and eventful when you use Private Taxi Montego Bay Airport ; this is by far the better option for several reasons. After a long and exhausting travel day getting on the island, the last thing anyone wants is more delays. Having pre-booked your Private Montego Bay Airport Transfer Service you are guaranteed to get going immediately after customs. The drive to Negril is beautiful; with breathtaking sceneries of the roadway hugs the shoreline.

Going east of the Montego Bay Airport is the resort town of Ocho Rios; The journey is equally beautiful as Negril’s. Having the service of an amiable driver your private ride will become more like a tour. With private Montego Bay Airport Transfers you are figuratively in the driver’s seat, totally in control of a stop of two along the way. There is absolutely no need to wait on a big bus to be filled; the cost may even be the same.

Take a Leap Into the Unknown: 4 Exciting Bungee Jump Techniques!

Take a Leap Into the Unknown: 4 Exciting Bungee Jump Techniques!

For many, a bungee jump is a once-in-a-lifetime, adrenaline-filled activity that you’ll remember forever – and you’ll forever be able to tell people about your jump! There are many ways to skin a cat, and some of these bungee jump techniques will make your jump even more memorable. Whether you’re a seasoned jumper or will only take the plunge once in your life, there is a thrilling technique out there for you.
Feel Like You Can Fly Techniques!

 

The Swallow Dive is one of the most popular jump styles in use today, and for good reason! Especially beloved by adrenaline seekers, you have to take a big running jump off the platform with your arms stretched out as wide as possible (like a swallow). This will let you soar through the sky to the ground below. There will be a huge adrenaline rush as you feel like you’re flying through the air… and as an added bonus, as the cord begins stretching you will be pointing downwards – perfect for a smooth and easy deceleration.

Be aware: if the body harness you’re kitted out with has a front cord attachment, ensure you twist 180 degrees so by the time the cord tightens out you’re facing upwards. Don’t worry, your instructor will know all this! But the more you know before your jump, the more relaxed you’ll be before the big event.

The Bat Drop is a little trickier than the swallow dive, and much more daring! For this jump style you’ll have to be positioned hanging upside down (!!!) on the edge of the platform. Someone else will need to be holding your feet, and once they release you you’ll shoot off like a bat or vampire into the darkness of the night!

The Back Dive is another jump which is considered to be a little more difficult. You’ll really need to put your all into launching off the platform so that when you’re at the end of your fall, your head will be pointing straight down. Just like the swallow dive, be sure to be facing upwards at the end of your jump if you happen to be using a front-connected body harness.

The Elevator is a technique you’ll definitely have seen somewhere before. You simply step off the platform with your feet pointing down at the ground, and when you reach the end of the bungee you’ll be automatically flipped the right way round.

Top tip: only do the Elevator if you have access to a rubber (Kiwi/ Euro) cord to avoid hurting yourself and doing your ankles some serious harm!

Jump Safely, Jump Insured

Whether you’re going for the jump of a lifetime or plan to tick off all of our suggested bungee jump techniques, make sure your travel insurance covers you. Let’s Go Insure offers cover for one or multiple jumps, and our friendly staff are on hand to help you with getting covered for all of your daredevil antics!

4 Professional Areas Can Pressure Washing for Your Home or Business

4 Professional Areas Can Pressure Washing for Your Home or Business

Over the course of the season, elements and time damage can be disastrous with your property. Dirt, dirt, mold and a host of other foreign invaders can make the outside of the house and other places on your property or your business unsightly or unsanitary. Sometimes using a household cleaner or spraying the affected area with a garden hose is not enough to make the disgusting mess look good again. For the most challenging work, you need to contact a commercial pressure washer in Spring, TX, to use an electric sprayer to make your area look shiny and clean once again. Imagine seeing your property and seeing it look like new after years of wear and tear from rain, dirt, mud and other hard destroyers. Pressure washing can be used in various ways. Here are some areas in your home and business so this cleaning method can be used effectively.
Sidewalk

 

The sidewalks in front of your house or place of your business can be layered with dirt and other impurities. Think of all the pedestrian traffic on the sidewalk and how much foreign material is being sent every day. You can spray a hose or scrub regularly with the chemicals you want, but it is almost impossible to completely get rid of the sidewalks of these materials. However, the commercial pressure wash company in Spring, TX, has the equipment and equipment to make your sidewalk look clean and white again. High-pressure sprays and strong will remove dirt and other impurities easily sweep the flow of strong water. 4 Professional Areas Can Pressure Washing for Your Home or Business

Brick

Your home will surely be beaten after years of rain and win thumping against your bricks. If you think it is not possible to restore your natural brick color because of all the dirt, think again. When an expert technician from a commercial pressure washer in Spring, TX, comes to your home or business, they will use the correct and correct method to remove these unwanted materials and help the outside of your home or building look more inviting.

Windows 4 Professional Areas Can Pressure Washing for Your Home or Business

Washing windows can be a difficult task, especially as you try to reach the upper floors. This can even be a dangerous task that you have avoided for a long time. When you call a pro, they can use a pressure washer to clean your windows. By using the right amount of pressure to keep your windows from breaking but enough to clean it, the workers will use safe but effective chemicals to remove months and years with fungus and other nasty buildup.

Fun Facts About Skiing to Amuse the Kids

Fun Facts About Skiing to Amuse the Kids

I think that there is no type of family holiday that’s better than a ski holiday in a catered chalet. Family skiing trips allow you to bond, spend quality time together in a unique set-ting and try new activities. In addition to this, you definitely won’t have to spend time cooking if you book a catered chalet! You can benefit from the cosy accommodation’s roominess and great facilities. This will create many happy memories that you will all look back on fondly.
If you want to pique the kids’ enthusiasm in the run-up to the holiday, there is no better way than intriguing them with some fun facts about skiing. Here is a collection of my fa-vourites.

 

Origins

There is some debate about where the thrilling winter sport of skiing originated. Many claim that it was invented in the snowy terrain of Norway, as ancient carvings about ski-ing have been discovered in this area. Another reason for believing that it first began in Norway is that the word ‘ski’ comes from the Old Norse word skíð, which translates to ‘a piece of wood’.

Sounds like a solved case, right? Wrong! It is thought that tribesmen in the Altai Moun-tains (in Central and East Asia) were shredding powder even before the Scandinavians. A ski that dates back to approximately 8000-7000 BC was uncovered near a lake in Russia, creating an interesting debate about the true origins of this hugely popular activ-ity.

Early Form of Transportation

Back in these prehistoric days, it is unlikely that people were skiing for fun. Instead, the sport surely served as an early form of transportation. It is easy to see why, as it provides the ability to quickly travel across challenging terrain – it’s not surprising, then, that skiing was even used as a mode of transportation during the First and Second World Wars.

Heard of a Snurfer?

Let’s quickly turn our attention to snowboarding. Did you know that the very first snow-board was called a ‘snurfer’? This somewhat comical name was given to a contraption that was invented by the American Sherman Poppen in 1965, when he connected two skis to create a skateboard without wheels. Unfortunately, the funny name did not stick, but about one million snurfers were sold over the next decade.

Olympic Sport

Alpine/downhill racing originated in Sweden and dates back to 1879, but it did not be-come an Olympic event until 1936. This is unlike cross-country skiing, which has been a part of every single Winter Olympics since its inaugural year in 1924. In contrast, snow-boarding only made its Olympic debut at the 1998 Games in Nagano, Japan.

Space Skiing

This fun fact is certainly one to remember. Astronaut Harrison Schmitt, who was on the famous space shuttle Apollo 17, claims that our moon has the perfect terrain for cross-country skiing and that this technique could actually help astronauts traverse its surface. Who knows – perhaps one day families will be able to book lunar ski holidays!

Speed skiing – faster than a car!

Skiing is one of the fastest sports in the world, and some speed skiers can reach speeds that are faster than a car! Passenger cars can reach speeds of around 120 mph, whilst the current world record for skiing is a blistering 156.2 mph. This was set by the Italian skier Simone Origone in 2006.

A Global Activity

Skiing is immensely popular in modern times, and those who have experienced the adrenaline rush and awesome surroundings know why! You can find ski resorts in around 80 countries worldwide, and approximately 350 million people visit these resorts every year.

These fun facts are sure to dazzle your little ones – consider sharing them before your trip or possibly in your catered chalet after a fun day on the slopes!

French Cruise Secrets: Marne River

French Cruise Secrets: Marne River

River Marne has inspired artists, such as Cézanne and Pissarro, for many years, and continues to inspire everyone who meets today. Barging vacations in France are an ideal way to experience the rich history of Marne, as well as learn more about technical accomplishments that help make it an important trade route across the country. French Cruise Secrets: Marne River
To the Seine: The River Marne Basics

The French waterway is 514 kilometers long and starts in the Langres highlands. The river headed west, joining the famous Seine Seine in the upper reaches of Paris. On its way through the French countryside, Marne passes through a captivating location like Meaux – famous for its ‘Prince of Cheese’ brie – and Jouarre village, home to a stunning 12th century Benedictine monastery. Along with its centuries-old heritage, this French region has an impressive wine-growing tradition. French Cruise Secrets: Marne River

The oldest lotus in France?

The Canal de Cornillon at Meaux was built about 800 years ago at the beginning of the 13th century. This canal is the oldest in France and built as a 500m short cut, bypassing a very generous watering river. In the nineteenth century, Marne became an important trade route, connecting Paris with the eastern rivers, therefore many lateral canals were built to aid its navigation. The most impressive canal is the 64-kilometer Canal latéal à la Marne, which handles a height difference of over 30 meters with 15 keys.

What to Look For in Barge Vacations in France

If you are lucky enough to sail along Marne during your barge vacation in France, there are some sites you should not miss. The countryside around the river was very important in the second world war. In fact, Château-Thierry – best known for its multiple war graves and warnings – is at the center of the last German attack on WW1. Visit the funeral that runs in Belleau Wood, which was established in honor of the 4th Marine Brigade of the 2nd Army Division of the U.S. The remains of the nearby trenches and shell holes serve as a visual reminder of the battles that occurred in this area.

With a lighter note, you should visit the delightful city of Epernay – the Champagne capital (the drink!). The famous Avenue de Champagne is lined with impressive mansions and is home to the region’s most prestigious wine producers, if not the world. You’ll find people like Moët et Chandon, Mercier, Veuve Clicquot, Pol Roger and de Castellane. As you roam around town remember that over 200 underground cave miles are under your feet. Sprinkled with some of the world’s most whiny bubbly, some of these cellars are open for tours, a wonderful introduction to the Champagne magic world.

Perhaps this glimpse of Marne River culture and history has encouraged you to venture into its waters for the next barge vacation in France. French Cruise Secrets: Marne River

Paul Newman is a Marketing and E-Systems Executive for European Waterways, the UK’s most respected provider if you are looking for a complete luxury barge vacation in France or other great destinations. Part of an experienced barge team, Paul first queued to support a slow-paced barging cruise facility for anyone looking for a unique holiday experience. French Cruise Secrets: Marne River

3 Tips for HVAC System Efficiency Clean Room

3 Tips for HVAC System Efficiency Clean Room

For many technical and scientific buildings, it takes a clean space. Most of their work can be changed even by the smallest contaminant in the room. But workers can not work in a vacuum, therefore the clean room HVAC system is very important. It will decorate clean air into the room while maintaining temperature control. Here are 3 tips to save costs while keeping the integrity of sterile space.

Configure the Face Speed 3 Tips for HVAC System Efficiency Clean Room

Air handlers provide sterile air by passing air over the filter. The rate at which this occurs is known as face velocity. Often, air handlers use small handlers with multiple filters folded for air to flow. This process requires a lot of energy for a large fan to move air to the entire face area. By reducing the tone of the face and making it wider, the smaller fan will move the air more efficiently through the handler with lower speed. By using a high efficiency fan, the cost to operate the system is reduced even more.

Variable Speed3 Tips for HVAC System Efficiency Clean Room

In order for the clean room to remain clean, the temperature remains at a very low point to prevent bacteria and other pathogens from growing. All of the different motors in the refrigerating apparatus greatly contribute to the overall energy consumption indoors. One way to control costs is to use a motor equipped with variable speed control. This allows the motor to work at a slower speed during down time and does not create that much heat energy. Without that much heat energy, the cooling unit has an easier time maintaining the temperature.

Dedicated Load Settings

Many clean room HVAC systems are designed to cool the room during working hours. Temperature is controlled by cold water that flows through the cooling loop in the room. There is no temperature variation, so water should be kept at one temperature whether one is working or not. By creating two separate settings for different times of the day, the system does not have to continuously process cold water through the room. Even slowing the flow of water in a cooling pipe can have a dramatic effect on energy consumption without losing its effectiveness.

A clean room HVAC system can use up to half of the electricity budget for a company. Most of the energy consumed is often wasted during non-peak hours or with inefficient equipment. While cost efficiency improves more money in the beginning, it can be more than paying design and equipment costs over time.